Because many of us have not undergone extensive sales training, we will help you with some of the objections that you might run into with prospective clients. There really are not that many of them that you need to be prepared for. What are some of the more common objections by prospective clients? As you […]

What if someone told you there was a room full of prospective accounting clients waiting for you? Would you be interested? Would you make every effort to get there? I know I would (and have). Trade shows are occurring almost daily in every major metropolitan area in the world. These shows are full of eager […]

This article includes a few key tips for selling your accounting and bookkeeping services to business clients. You’re probably familiar with this common phrase: “You never have a second chance to make a good first impression.” This is particularly true when meeting with prospective accounting clients. You are judged in the first 15 to 20 […]

This article discusses sales strategy for selling the benefits of accounting and booking services for prospective business clients. To sell successfully, you must know your service and its features thoroughly, but that’s not enough. You must also be able to translate the features in to client benefits. If you push service features instead of service […]

There’s just two things. Two simple attributes separate successful accounting and bookkeeping services from unprofitable ones. Is it training? No, most unprofitable accounting services have very competent, well-trained people. To succeed, you need to: Find enough customers Charge enough for your services We’ll help with both. The Professional Bookkeeper™ Program teaches you to quickly and […]

Referrals are critical to the success of your accounting service. However, it’s important that, when you’re talking to a prospective client either face-to-face or on the telephone that you don’t rely on the flattering comments made by the person that referred you but instead sell yourself along with your services. As accountants, we are often […]

Whenever the term ‘self promotion’ is mentioned we tend to think of someone with a megaphone announcing to the world just how good he or she is. Self promotion does not need to be so blatant – subtlety is really the order of the day here. Your Confidence IS Your Message If you are nervous […]

Establishing your web site is merely the beginning of your e-marketing project — you need visitors and to achieve visitors you will need to promote the site. As search engine listings are not likely to produce clients, it’s prudent to explore other more basic and inexpensive offline methods of promoting your web address. Here are […]

A "no-cost" way to promote your freelance accounting/bookkeeping business (except for a little postage, anyway)? – I want to see that. This technique is particularly powerful when you’re opening your new service. Press Releases Press releases offer an opportunity to promote your business and you as a local accounting and bookkeeping expert. Once people begin […]

In the course of business we’ve all heard of the networking groups who meet on a regular basis with the sole objective of referring business to each other. Rather than hope that they will have a vacancy for an accounting service member at some stage in the not too distant future, give some consideration to […]

In this article, you will learn an incredibly effective marketing strategy for growing your accounting and bookkeeping business. In creating an accounting and bookkeeping service, there are steps that work every time in marketing. For the best way, see: The best way to market an accounting and bookkeeping service Another approach in creating your own […]

“It’s who you know” takes on new meaning in today’s frenzied business climate. We all appreciate the value of networking, especially as it becomes harder to find the time and energy to develop the relationships that can boost our accounting practice. And as we grow more dependent on the technologies that help us do bookkeeping […]