#8 Signage

Competitive advantage #8

Signage

A simple sign on your car is a great way to grab someone’s attention.  Sometimes this subtle suggestion is enough motivation to spark the interest of a small business owner.  Remember the focus of your message should be on the benefits that they will get from your services.  Keep in mind the appearance of your car.  A messy car filled with clutter and junk may give the wrong impression.  However too fancy of a car might also insinuate that you are expensive and therefore out of their price range.

A sign can also be placed in front of your house.  If you are not sure if your city or county allows for signage make sure to check with them first.

Signs can be ordered easily and inexpensively at www.vistaprint.com

#3 Networking

Session #3

  • Recap assignments from session 2
  • Review score card
  • How many businesses did they speak to?
  • How many appointments did they set?
  • How many presentations did they give?
  • How many new clients do they have?
  • Analyze the results with them and coach on any weaknesses found

Assignments this week would be to find a networking event to attend.Focus with them on the importance of going early and staying late.

Review the “Introductory Presentation” with them in preparation for the networking event.Have them practice role playing it before they attend.

Focus again on the score card.The purpose of the networking event isn’t just to attend the networking event.It is to make appointments to give presentations.Not just to have conversations.

Set appointment for session 4

#13 Searching Online

Search Online Classifieds, Craigslist & Kijiji for Businesses Hiring a Bookkeeper

Opportunity for bookkeeping work is certainly out there.  Unfortunately they are disguised as part time bookkeeping positions in small businesses.  The majority of us don’t want to be an employee working for an employer.  Don’t worry; this is not what we want you to do either.  Remember, you are a Successful Business Owner and you are currently accepting new CLIENTS.   You can offer your services and savings to these employers as an outsourced bookkeeper, but you have to know how to speak with them about the position.  If this is done correctly you will be able to introduce your service, talk about the benefits of accounting and explain to them why outsourcing is better than hiring an employee.  Let’s look at how we can save these businesses money by outsourcing the job to you.  Here is an example of a local add on Craigslist.

Bookkeeper (Heber City)


 

Date: 2012-09-05, 2:50PM MDT
[email protected] [Errors when replying to ads?]


 

Small business looking for a part time bookkeeper about 15 hours per week. Will be doing A/R, A/P, payroll, etc. Must be proficient in QuickBooks.

 

  • Location: Heber City
  • Compensation: 13.00
  • This is a part-time job.

This business is looking to pay 15 hours a week at $13.00 an hour.  That is $780 a month.  As a student of Universal Accounting you have learned that the average business should take you roughly 8 hours a month to perform the monthly write up, analysis and consultation.  For this you should be making somewhere in the ball park of $350-$400 a month.  Right there we have just saved the business between $380 and $430 a month when they simply outsourcing the position.  This doesn’t even include the benefits that come from working with someone like you, a Profit and Growth Expert.  Let’s see what else we can say to demonstrate how outsourcing can save the business money.

 

Payroll taxes

    • You are not an employee therefore they are not required to pay these on your behalf.  Instant savings for the business.

Insurance benefits

    • Again, they have no need to pay for these.  As an outsourced bookkeeper this is no longer their responsibility.

Vacation pay

    • Employees expect to earn P.T.O. compensation.  If you go on vacation as an outsourced bookkeeper it is at no expense of the owner.

Sick pay & Call outs

    • These can be costly and disruptive to the business owner if they have to perform the job of an employee who didn’t show up for work.  Having to cover for someone else takes them away from being able to work ON the business.  Opportunity costs add up!

 

Business owners need to hear that other options are available to them in order to fill the need for bookkeeping in their business. Many owners don’t realize how easy and affordable it can be to outsource rather than hire.Start by responding to their ad by sending them your resume.  If they have a number listed, give them a call.  Explain that you saw their ad and would like to set up a time to meet with them.  In their eyes this would be an interview that they would offer to any candidate seeking to fill the position they are hiring for.  However, when the time comes to sit down and meet with them share what you know about the benefits of outsourcing the position to you, following the recommendations we have just listed above.  Give your presentation found in the “Accounting for Profit and Growth” demo book.  Focus on all of the ways you can save them money.

#1 Getting Started

Session #1 – Your Structured Business Coaching

  • Review questions from initial session email
  • UPDATE in the database the DEMOGRAPHICS Tab
  • Business Name
  • Establish goals
  • Where do they see their business in 6 months, 12 months 2-5 years
  • What are their expectations of the coaching process?
  • Do they have the copy of business license
  • Do they have copies of business cards
  • Complete Demographics in the database
  • Introduction of your role as their coach to get results
  • Importance of open honest communication
  • Introduce them to the “Score Card”
  • No reason to be offended. Sometimes our methods are bold and may come across as abrupt.
  • Importance of keeping scheduled weekly appointments. Cancellation needs to be with a 24 hour notice
  • What has been holding them back?
  • What makes them different from other bookkeepers/accountants/CPA’s? Start to help them realize their worth as a profit and growth expert.
  • Assignment to speak with 5 family members or friends and ask 5 questions about them. Bring those answers back and let’s discuss next week.
  • Read “The Greatest Salesman in the World”
  • Begin writing 30 sec commercial
  • Create a “Friends and Family” list
  • Speak to Cole about setting up their website and getting their contact info

Set appointment for session 2

#12 Newsletters/Writing Articles

Newsletters/Writing Articles

Sending out monthly or even weekly newsletters is an excellent way to stay in touch with your clients and even possibly those prospects that still haven’t made the decision to hire us for our services. This will allow you to create and keep a database of prospects.  In turn it will give you the opportunity to keep those leads warm until they are ready to become a client.

Use your Website to create newsletter/blog opportunities.

Create an email signature that includes a link to your website where someone could sign up for your newsletter or begin to follow your blog.

Offer your newsletter to everyone you come in contact with.

If you need some ideas for articles or material to include in your newsletter sign up for Universal Accounting’s ABTips and other such newsletters.

Notify newspapers that you are willing to write articles which focus on practical strategies for business owners when it comes to financial management.  This will make the article more enticing to read.

Start with smaller local papers. Once you have a following of readers move up to a larger paper.

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